News Details

Solano College Small Business Development Center Hosts Retail Profitability Tactics Workshop

April 18, 2014

The Solano College Small Business Development Center (SBDC) will be conducting a “Retail Profitability Tactics” workshop in Benicia on May 6th at the Benicia Community Center, 370 East L Street.  Registration begins at 12:45PM, and the workshop will begin promptly at 1:00 and end at 5:00PM.

Consumer psychologist and retailing consultant, Bruce D. Sanders, will present techniques for setting prices, launching sales promotions, increasing the size of the purchase, changing shoppers’ preferences, and ensuring customers return soon. Each participant will receive a copy of Dr. Sanders’ book Retailer’s Edge: Boost Profits Using Shopper Psychology.

The project is graciously funded by a community development grant from the Wells Fargo Foundation to the SBDC, and funded in part by the Solano County Microenterprise Business program.  Because of these sponsorships there is no fee for participation by owners or operators of small to midsize retail businesses, but enrollment is limited to 20 retailers and advance registration is required.  In addition, follow-up one-on-one counseling by SBDC Business Advisors will also be available at no cost to help retailers implement the strategies learned in the workshop.

To register contact the SBDC at (707) 864-3382 or visit